BULLETIN

1 /5 How much tea is too much? HOW MUCH TEA IS TOO MUCH? It’s raining outside, it’s too cold or even if it’s too hot, chai lovers just need an excuse to have another cup. Tea is one ancient drink, which claims to have many health benefits. The drink contains caffeine, fluoride, and flavonoids. A study noted that having three cups of tea regularly can cut down one’s risk of heart disease by 11 percent. But do you know that excessive consumption of tea can affect one’s health adversely? Read on to know the three serious health problems that can happen due to your tea habit. 2 /5 Caffeine consumption CAFFEINE CONSUMPTION : Both green and brown teas have 40 mg of caffeine per cup, according to Brown University. And consuming too much of it can lead to caffeine dependency, which may make it difficult for you concentrate, make you restless, feel jittery or disrupt your sleep patterns. 3 /5 Lower iron absorption LOWER IRON ABSORPTION: Tannins, a...

C.K. Parasher outside the factory at Manohari garden Guwahati:  "Love the tea bush as a child", is octogenarian tea planter C.K. Parasher's message to his fellow and upcoming planters. In a career spanning 61 years in tea, Parasher, who comes from Punjab, started out from Darjeeling before moving to Assam. He worked for more than two decades in Halmari and Doomni, both known for world-class teas and getting the highest prices in auctions. Parasher is the brain behind the Gold Special grade tea from Manohari tea estate, which fetched Rs 39,001 a kilogram at the Guwahati auction on Tuesday. This is the highest price for tea at the auctions in the country so far. The visiting agent joined a tea garden in Darjeeling at 21 and later went to Assam after convincing his mother. "She was a bit hesitant and said there is jungle there and black magic. I said people stay in a jungle too and she finally relented. I was very interested in making a career in tea...

GUWAHATI: A new record was made when a Kg of tea in Guwahati tea auction center (GTAC) fetched Rs. 39001 in pan India Auction system.  GTAC has claimed that this is highest ever auction price fetched in any auction center across the world.  On Tuesday in Guwahati Tea Auction Centre’s sale number 30 when a line of Manohari Gold Tea fetched Rs 39001. The tea was sold by Contemporary Brokers and purchased by Saurabh Tea Traders of Guwahati for their upcountry buyers at Delhi and Ahma dabad.  Manohari Tea Estate is located in Dibrugarh in Upper Assam. The tea was of orthodox variety. Even Assam government has hailed the record-breaking in GTAC.  The owner of Manohari Tea Estate, Rajan Lohia said,”With inherent quality and special clones of tea bushes and hand plucking of very delicate buds, a lot of efforts and dedication is put behind by the tea estate for manufacturing such a world-class tea”.  He added this achievement will help regain the lost glo ry of...

Tepid growth in consumption forces industry to look to schools KOLKATA, JULY 10 India’s tea industry has lost its mojo, and it is looking to children for help. Struggling with near-flatline growth in consumption, the Indian Tea Association hopes to promote tea as a ‘healthy drink’ among schoolchildren. Nearly 30 percent of the population, including schoolchildren, do not drink tea, the association says. It is this segment that the industry hopes to tap. “We are working on a strategy to promote tea primarily among teenagers. We have done it with youths, colleges and now, we won't do it through schools,” said ITA Chairman Azam Monem. India’s per capita tea consumption is 786 g, against 1.2 kg in Pakistan, 1.1 kg in the UK, and 1.3 kg in Russia. The low consumption growth and a production boom have led to an oversupply of 100-120 million kg a year, thereby impacting prices. Finalising campaign ITA has engaged two ad agencies to come up with proposals for a campaign...

Rural India is now buying more packet tea, especially in the southern and western markets, with taste and strength of the liquor being important factors, according to a study commissioned by the Tea Board. The preference for dark color teas, especially in the south, is also leading some packet tea players to use coloring agents at a time when the tea is being promoted as a health drink. Tea consumption in India is skewed towards the northern and the western parts which together consume 63 % of the beverage, south accounted for 18 % of the domestic consumption and east and north-east had 19 % share while accounting for 75% of the annual output. Awareness about Assam teas is highest across India followed by Darjeeling tea. The trend to drink tea outside the home, too, is increasing in western and southern states led mainly by urbanization and industrialization. Neighborhood Kirana stores are still the point of purchase with modern retail being the second largest channel for...